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BLUE BLUE ELECTRIC BLUE

BLUE BLUE ELECTRIC BLUE

Meet the new label by Isabella Oliver, BaukjenIsabella Oliver is known for its luxury maternity clothing with a cult following of stylish sexy mamas wanting to retain their fashion sense throughout pregnancy and Baukjen is the label’s cooler, (non-pregnant) little sister selling versatile, day-to-night dresses for the modern, working woman.


Designed with the same sensibilities in mind – form-fitting, feminine pieces in comfortable but smart jersey with signature, flattering ruching – the styles are basic and work-appropriate, perfect to dress up or dress down.


This versatile jersey dress offers gorgeous style night or day. The soft cowl neck gives a feminine finish whilst the ruching at the side seams create flattering drapes across the body. Cinch the waist with a skinny belt to accent your curves or layer over a tee for extra coverage.

I was sent the Cowl Neck Dress in eye-popping cobalt blue, which I debuted in Paris at the weekend.  I got back from Paris at midnight and put a load of washing on straightaway so I can wear it again asap this week, which is a pretty good sign.  Thanks Baukjen.