I love the J’aime mon carré campaign by Hermès, showcasing stylish people in New York, London, Paris and Tokyo wearing the Parisian label's famous printed scarves in their own way.
Burberry is another brand with a great viral marketing campaign and focused on their iconic staple too; Art of the Trench shows people all over their world in their Burberry trenches and everyone who owns one is invited to get involved by posting their own photographs.
When I first saw the J'aime mon carré site a few months ago it dawned on me I don't have a Hermès scarf. Which is just appalling.
Hermes Pop-Up, 117 Commercial Street, Spitalfields Market, E1 6DW
Burberry is another brand with a great viral marketing campaign and focused on their iconic staple too; Art of the Trench shows people all over their world in their Burberry trenches and everyone who owns one is invited to get involved by posting their own photographs.
When I first saw the J'aime mon carré site a few months ago it dawned on me I don't have a Hermès scarf. Which is just appalling.
So, I'm thrilled to hear that the brand is opening a pop up store in Spitalfields 17-25 November. And it only sells scarves. Bingo!
