For six weeks this spring, Selfridges is exploring fashion's enduring crush on skate and surf by celebrating board culture and its influence on contemporary fashion, from world exclusive limited edition designer decks to the best streetwear.
Selling backpacks, logo tees, statement sweats and relaxed silhouettes from brands like Maje and Acne, the campaign brings together sports-inspired fashion and 1,000 skateboards designed by the likes of Christian Louboutin, Mawi, Givenchy, Yohji Yamamoto and Stella McCartney.
The department store is also hosting a skate park open to all on 27 March in the Old Selfridges Hotel. My fifteen year old self just squealed for joy - see you at the half pipe.
Selling backpacks, logo tees, statement sweats and relaxed silhouettes from brands like Maje and Acne, the campaign brings together sports-inspired fashion and 1,000 skateboards designed by the likes of Christian Louboutin, Mawi, Givenchy, Yohji Yamamoto and Stella McCartney.
The department store is also hosting a skate park open to all on 27 March in the Old Selfridges Hotel. My fifteen year old self just squealed for joy - see you at the half pipe.
