I recently visited the Royal Arcade boutique of luxury British perfume house Ormonde Jayne to meet with the lovely founder Linda and discover the new Your Scent, Your Strength, Your Style customisable fragrances, all created in London.
Choose your favourite fragrance from the range of 16 in the signature collection, strength of eau de parfum - either 40% extract or 50% intense - and preferred colour from the 8 new reusable, refillable "forever" bottles.
Linda walked me through the complex formulations and unique ingredients, and I chose the Champaca eau de parfum, a creamy floral fragrance championing a rare, sacred flower, with neroli, pink pepper and bamboo top notes, champaca absolute, freesia absolute and basmati at the heart, and myrrh, green tea and musk base notes. It's the perfect summer scent, lingering beautifully for hours on warm skin.
The new refill service is available with a 10% discount in the Mayfair boutique, London and Manchester Selfridges stores, or online with complimentary delivery across the UK. What will you choose?
